7 Best Call Tracking Software Apps (How They Differ)

A call tracking software gives marketers a clear video of which commercialize channels and campaigns are driving calls. then, for exercise, if your commercial enterprise spent $ 9,000 on selling during March ( or any given clock menstruation ), you might see that …

  • 46 calls came from Google Ads (along with which keywords resulted in those phone calls)
  • 39 calls came from Facebook Ads
  • 30 calls came from billboards 
  • 25 calls came from flyers
  • And so on.

In short-circuit, you can track how many calls are coming in from any marketing distribution channel and political campaign, whether it ’ s on-line or offline. With that being said, capturing telephone call leads and tying them back to their market source international relations and security network ’ t singular — any call tracking solution you ’ ra considering should be able to do this.

so what differentiates one cry tracking software from another ? What should you look for when picking the best possible call option tracking software in 2021 ? There are two main things :

  1. Tools to reveal insights and report on them. Gathering lead data is great, but you need tools to manage and report these leads to gain insights.
  2. Seeing all leads in one place complete picture of which channels are driving leads and thus make more accurate marketing decisions. Seeing calls only, as opposed to seeing all leads, including forms and chat can distort your view of which channels are effective.

These are areas that we placed a heavy stress on when construction WhatConverts, and we feel that they ’ re some of our biggest differentiating factors. In this mail, we ’ ll start off by diving into WhatConverts call and leave traverse in detail, specifically, what makes it different and what our customers like most about it. then, we ’ ll list early competing solutions, so you can do the research for yourself and make an inform decision. Note: interest in learning more about WhatConverts ? Visit our site and sign up for a rid 14 day test or request a live demonstration with our team. Table of ContentsCall tracking software: A preview of WhatConverts in action. Like we said above, about every major caller ( including our own ) offers very similar, commoditized features specifically around tracking calls. For example :

  • Call Recording: Record, monitor, and download incoming calls.
  • Call Transcription: Get the details you need from your calls without having to sit through and listen to the whole recording.
  • Keyword Level Call Tracking: Know exactly which PPC keywords are driving calls.
  • Dynamic Number Insertion (DNI): Allows you to automatically swap a telephone number(s) on your website, so that you can track the marketing source. (You don’t need to buy a unique tracking number and put it on the landing page of each campaign — with DNI, you can do so automatically).  
  • Call Greeting: When someone calls in, you can create an automated greeting to be played (i.e. “This call may be recorded and monitored for quality purposes”).
  • Call Whisper: Right before you get connected with a caller, you’ll get an automated message that tells you how the lead was generated (i.e. “Incoming call from Google Ads”).
  • Call Flows: Ensures the call is properly directed to the right place by giving callers a menu of options. (i.e. “Dial 1 for Sales, Dial 2 for Support”).
  • Instant Phone Number Setup & Tracking: As soon as you buy a call tracking number, it’s available immediately to use. You don’t have to put in an order and wait until somebody gets back to you.

In addition, most call chase solutions offer standard report card templates that usher which commercialize channels, campaigns, keywords, and landing pages drove the most calls. here ’ second how those reports look like in WhatConverts :Leads by Source in WhatConverts

Calls by Campaign & Keyword
(see more details)

Leads by Campaign & Keyword in WhatConverts

Calls by Landing Page
(see more details)

Leads by Landing Page in WhatConverts These features should be part of your bare minimum requirements for choosing a call traverse software. You can do all of the above with WhatConverts ( and a lot more ), but careless of what solution you choose, make sure it can do everything mentioned above. now the question is, what differentiates our product? Why do customers choose to go with WhatConverts over other competitors in the space ? There are three independent reasons, and we ’ ll hash out each in detail downstairs .

Differentiator #1 — Instant, Powerful Lead Analysis. We make it easy to filter and sort through the details behind each lead to know which marketing channels are driving the most calls.

Behind each call go is a rich align of data points that describes where they came from, what they saw on your locate, when they made a call, and more. For exercise :

  • Where did they come from?
    • Lead Type: Either a call, form, chat, or eCommerce download (as we get to later, we don’t just track calls).
    • Marketing Source (i.e. Google)
    • Medium (i.e. CPC)
    • Campaign: Which marketing campaign brought them in?
    • Keyword: Which keyword brought them in?
    • Landing Page: Which landing page did they convert on (make a call from)?
  • How valuable are they?
    • Quotable: Is this a qualified lead? (based on the phone call transcript and/or an integration with your CRM).
    • Sales Value: How much revenue has this lead brought to your company?
  • Who are they?
    • Contact Name
    • Contact Email
    • Phone Number
  • And more
    • There are over 70 different data points you can choose to fill in at WhatConverts.

Those data points can all be captured, but most call trailing softwares either don ’ thymine include those details — they barely report on the numbers of leads. Or, they do so alone in a few fixed formats, and customizing it to see the details that matter to your clientele is arduous or impossible. Being able to understand, group, and measure your lead generation as a function of any of the metrics listed above is essential to measuring the effectiveness of different commercialize channels. WhatConverts is built around:

  1. Always showing you these lead details in any report you are looking at.
  2. Letting you easily sort or filter by any lead detail like source (i.e. Google, Facebook), landing page, or even what product or service the lead is interested in. 

here ’ s an example table of leads in WhatConverts :Call tracking software: An example table of leads in WhatConverts You can see different data points associated with each lead, like source, medium, list, e-mail, whether they are quotable or not ( our terminology for qualify ) as column that you can sort and filter through to get insights on what market works best. For exemplar, say you wanted to merely see leads that came from Google and were repeatable, or possibly a dental office wanted to see alone leads that came in from a particular PPC campaign and were interest in a dental crown procedure. In WhatConverts, you can filter down to merely those leads in a board alike to the one above in merely a few clicks. From what many customers who have switched to WhatConverts have told us, most call trailing solutions do not make it this easy to analyze the details behind leads or sort and filter leads by criteria like where they came from, what they ’ re concern in, whether they closed, or what landing page they made a call from. In other software, this has to be done manually (which is tedious), typically by exporting all this info to Excel and running complicated formulas to get the same information.  This was one of the key problems we set out to solve when we built WhatConverts, so with us, you can do all of this inside our cock in just a few clicks, no export or manual analysis needed. The ability to do more than count calls, and rather let marketers and owners well and quickly understand where the calls are coming from and what is working best to drive them is a fundamental dispute between WhatConverts and most other call tracking solutions discussed below .

Differentiator #2 — Quickly Create Reports without Adding Any External Tools to the Mix

The fact that WhatConverts lets you sort and filter through the details behind each lead as discussed above is great, but we paired that with a very potent reporting platform sol that you can easily see, list, and graph this datum, sliced and diced however you want in a topic of minutes — and all without leaving WhatConverts. You can then save these reports and even schedule them to be sent to your team ( or your clients ) who can view the results without having to log in. In short, you don’t need external reporting, and you can build any report you want inside our platform.  For exercise, say you want to see everyone who clicked on a Google ad on a particular keyword, made it to a particular land page, and then converted ( called ). You can build that customs report, save it, and agenda it to send hebdomadally, monthly, or at any frequency. typically, with other shout tracking providers, or from other analytics software like AgencyAnalytics, you have to integrate information from multiple sources. You need information from Google Ads, then you need data from your birdcall traverse software, and then you have to integrate them. This is time consuming and cumbersome since the data is in different places. Plus, it can take a day or more just to assemble reports in this way. alternatively, with WhatConverts, this just takes a few clicks. And these reports can be customized however you want — to answer any interrogate you or your node asks. For exercise :

  • Which landing pages are generating the most calls/leads from Google organic?
  • Which Google ads are generating the most calls?
  • Which pages on our site are producing the most calls from paid vs. organic?
  • And so on.

Any of these reports, or any other question you want to answer about leads and calls can be created in WhatConverts in a matter of minutes, without exporting data, without working in your own spreadsheets, without hooking up to Google Ads or Facebook APIs — all within WhatConverts itself.  again, with a lot of early call tracking platforms, if you want to generate customs reports to answer questions like those above, you can ’ t do it within the platform itself. alternatively, you often have to connect the call tracking software to a 3rd party analytics solution like AgencyAnalytics or even Google Data Studio. many do have the basic reports built in — for model, a landing page report. And frequently, you can filter down to say leads by landing page just from Google constituent. But a soon as you need to add more customization, like sorting the report not equitable by landing page, but landing page and keyword, or showing landing pages only from a specific ad campaign — they can ’ thymine do it. You ’ d have to do it manually or connect to another tool, which is highly arduous and time-consuming. To illustrate this, hera is a simple Landing Pages Report showing leads of unlike types by landing page for a conjectural alveolar consonant function :Call tracking software: Leads by Landing Page in WhatConverts You can see different landing pages in the graph at the top with the number of leads they generated, coloring material coded by the type of precede.

notice : In the follow part, we discuss how WhatConverts tracks calls but besides all other types of leads like web forms or chats. now, if you wanted to see not just the top perform land pages, but those land pages by acquisition impart ( aka source and medium ). You can do that in good a few clicks :Call tracking software: Leads by Landing Page in WhatConverts Notice how the list of landing page URLs changed in the graph above to landing page and source/medium. If, then, you decided that you didn ’ t want Google Ads and Google organic in the same report, and precisely wanted to see the top acting organic dealings landing pages — you can easily do that in just one more snap :Call tracking software: Leads by Landing Page in WhatConverts Above you see the source/medium following to the landing page URLs are now all Google Organic. This is just a small example of what’s possible with WhatConverts reporting.  Our reports are built to be flexible and customizable, instead of just a handful of fixed reports, which is the standard with other tools.  As we mentioned, any of these reports can be saved, named, and scheduled to be sent to your team ( or clients ). Any question you want to answer about leads and calls can be created inside our chopine in a matter of minutes, and you don ’ t need to add any external report tools to the shuffle .

Differentiator #3 — We don’t just track calls. We also track forms, chat, and eCommerce transactions.

(So you can get a complete picture of which channels are driving leads and thus make more accurate marketing decisions).

405 Total Leads (Compared to previous month: Up 56% from 260) Most companies start with our call track, allowing you to see what marketing makes your phone call. But what if entirely a divide of your leads ( i.e. 40 % ) are phone calls ? We make it easy to track all of your leads back to your market, including :

  • Forms
  • Chats
  • eCommerce transactions
  • Downloads
  • You name it — if there’s any element on your page that you’re looking to track, we have you covered.

And it ’ second all in one central dashboard which you can sort and filter through to get a dispatch video of which marketing works best. For model, you can filter by a specific land foliate and by Google/CPC leads entirely. And then see which of those leads came from calls and which of those leads filled in a phase, contacted you through chat, downloaded a while of content, and thus on .Call tracking software: An example table of leads in WhatConverts

Why Is This Complete Picture (Calls + Other Lead Sources) Important?

We ’ ve hear from customers that used early call track tools and they mentioned having to spend a distribute of time trying to join bid tracking data with vane form data to get a holistic movie of which channels are working manually. With WhatConverts, you don ’ t have to try to do this manually, or boringly, with spreadsheets and hours wasted. You can see that information at any prison term with precisely a few clicks. In our experience, this ease of finding information means marketing teams will check and use that information more often, thus improving decision making.   moment, seeing silo-ed selling data can lead to incorrect decisions on which channels are actually working, which can harm tax income. For example, if you saw only call data in one tool and noticed that Facebook Ads weren ’ metric ton driving calls but Google Ads were, you may be inclined to stop Facebook ad spend and focus only on Google. But if all lead data ( calls, forms, chew the fat, etc. ) is presented in concert in one platform like WhatConverts, you may notice that while Facebook ads are not driving calls, they are driving content downloads and those lapp leads are calling when they see Google ads late on. This information would wholly change your view of the effectiveness of Facebook Ads. Without it, you may be inclined to turn off Facebook Ads even though it ’ south actually driving commercial enterprise .

Interested in Learning More About WhatConverts?

You can visit our locate and sign up for a dislodge 14 day test. In addition, you can request a 30 minute live demonstration with our team. We ’ ll indicate you how the merchandise works in more detail and answer any questions you may have. At the meter of writing, CallRail has a total of 130 reviews and 4.5/5 stars on Capterra. They offer features including but not limited to : CallRail is a capital product and we view them as our main rival. For that reason, we created an article ( see here ) that discusses the chief features that differentiate our product. At the time of write, CallTrackingMetrics has a entire of 46 reviews and 4.6/5 stars on Capterra. CallTrackingMetrics is the second intersection we ’ rhenium most frequently compared to, and they offer features including but not limited to :

  • Call Tracking
  • Call Automation: If you have different departments that answer calls from different campaigns, you have the ability to auto route calls. (WhatConverts offers this in our Call Flow feature).
  • Analytics and Reporting: CallTrackingMetrics has an extensive list of standardized reports, but from what we’ve heard from customers, it is not as flexible or powerful as the WhatConverts reporting engine/platform.

At the time of write, Invoca has a full of 17 reviews and 4.8/5 stars on Capterra. They ’ re a great match for enterprise companies, and they offer features including but not restrict to : At the prison term of write, DialogTech has a entire of 13 reviews and 3.5/5 stars on Capterra. They offer features including but not limited to : At the time of write, Marchex has a full of 30 reviews and 4.4/5 stars on Capterra. They offer features including but not circumscribed to :

At the prison term of writing, Phonexa has a entire of 11 reviews and 4.9/5 stars on Capterra. They offer features including but not limited to :

source : https://alltopus.com
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