The 7 best free email marketing tools in 2022 | Zapier

Your subject dropped in the search rankings thanks to a raw Google update, or possibly your Facebook ads are n’t generating leads like they used to. Either way, one matter is clear : when you do n’t own the channels where you reach customers, the ground can constantly shift below you. That ‘s where electronic mail marketing shines. possibly you ‘ve been sending customers emails via bcc in Gmail, and now you ‘re ready to find a better solution—something actually built for businesses. Automate your electronic mail selling

Reach your audience

Better much means more expensive, but there ‘s an entire ecosystem of exempt electronic mail commercialize tools available, and they have all the features you ‘ll need to build out your electronic mail marketing ( and then some ). We researched and tested dozens of free electronic mail market apps to find the best ones for a diverseness of use cases and business types. here are the seven best free e-mail newsletter services .

The best free email marketing apps

  • Mailchimp for a growing electronic mail selling broadcast
  • HubSpot for scalability
  • MailerLite for promote electronic mail marketers
  • Moosend for eCommerce businesses
  • Sendinblue for build automated workflows
  • Mailjet for collaborating with developers
  • Zoho Campaigns for the most generous free plan

What to look for in a free email marketing service

How we evaluate and test apps

All of our best apps roundups are written by humans who ‘ve spent a lot of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it ‘s intended to be used and evaluating it against the criterion we set for the class. We ‘re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full moon summation of how we select apps to feature on the Zapier blog. Full-featured electronic mail market apps and free ones are far from mutually exclusive. There are tons of options that offer compromising subscriber and send thresholds along with the robust features belittled businesses need—for dislodge. If you ‘re just getting started or want to try out a few options before committing to a yield design, you have batch of choices. here ‘s what we looked for when testing complimentary electronic mail market software :

  • The number of subscribers and sends included for free. Some apps are generous in this attentiveness, offering thousands of free sends per calendar month, while others include depleted caps that mean your “ free ” chopine is n’t free for very long. We kept this in mind while testing .
  • Email templates and customization. You should n’t have to start your electronic mail market operation from boodle. The best exempt options come with at least a few fully-designed and professional templates to get your campaigns started .
  • Audience segmentation. achiever with e-mail relies on being able to deliver the correctly emails to the veracious people at the right time. For growing businesses, that means you need able audience division features with any electronic mail market app you choose .
  • Automation. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate electronic mail market as your efforts scale .
  • Scalability. speaking of, the best spare e-mail app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go .
  • Full email marketing features. There are enough of adequate to apps designed for one especial type of electronic mail ( like newsletters, for exercise ), but for our purposes here, we focused on full-featured apps you can use across your e-mail commercialize mathematical process .

With those criteria in mind, here are the best absolve electronic mail marketing apps .

Best free email marketing software for growing email marketing programs

MailchimpMailchimp screenshot One of the most popular e-mail market apps thanks to its friendly brand, Mailchimp is a great rate to start your electronic mail marketing program if you ‘re planning to scale it cursorily. The app includes a land page builder, customer travel function, market automation, list division, retargeting ads, and even A/B testing—all in its free plan. An approachable editor program that includes helpful tips and best practices along the manner makes Mailchimp an accessible option for both raw and experience electronic mail marketers. For exemplar, when setting up a subject channel, a sidebar reminds you about recommended character length, emoji consumption in national lines, and more. once you ‘re quick to move beyond what the absolve plan offers, Mailchimp makes scaling accessible with three unlike paid tiers. Plus, Mailchimp can handle electronic mail programs of any size : if you can afford to let it grow with you, you ‘ll never have to switch to another app. Mailchimp integrates with Zapier, allowing you to do things like mechanically subscribe newfangled form responders, leads, or spreadsheet entries to a Mailchimp list. Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per calendar month If you choose Mailchimp, here are 6 ways to automate your electronic mail market with Mailchimp. And if you love Mailchimp but merely need a superintendent elementary, bare-bones option for e-mail newsletters, the stigmatize besides offers TinyLetter .

Best free email marketing software for scalability across teams

HubSpotHubSpot email editor screenshot HubSpot has everything you need under one roof. The electronic mail selling features are all-around and offer a lot for free : up to 2,000 emails per calendar month, over 100 lists, and report. When you ‘re ready to scale, you can add extra HubSpot tools for CRM, full moon marketing automation, customer service, sales, and more. The e-mail cock throws you into the editor angstrom soon as signup is finished, so you can get motivate quickly. For those new to HubSpot or email market more broadly, the next end is the drug user guidebook, detailing everything you need to know to build beautiful, effective campaigns in HubSpot. Included in your 105 lists are 100 static and 5 “ active ” lists, which include super flying options to segment, say, hard-bouncers or recipients who open but do n’t click. Plus, HubSpot integrates with Zapier, so you can do things like mechanically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot. HubSpot pricing: Free for up to 2,000 emails per calendar month, 100 static contact lists, and 5 “ active ” liaison lists

Take a front at 5 ways to automate business operations in HubSpot to make the most of your e-mail marketing .

Best free email marketing software for advanced email marketers

MailerLite  MailerLite screenshot MailerLite does n’t offer pre-made templates on its release plan, but the active, pre-designed content blocks more than make up for the miss of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps know electronic mail marketers make quick work of building modern campaigns and custom templates. Your emails can include more than good text and images, besides. There ‘s a countdown timer that dynamically shows the prison term remaining until you launch a product or before a sale is over. You can add intersection details, embed a video recording, wrench in your most holocene blog posts with a dynamically update RSS block, and more. It ‘s a capital way to send synergistic emails rather of precisely digital letters. Beyond electronic mail content, MailerLite besides includes robust automation and audience cleavage features in the exempt design. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and erstwhile segments and opinion aggregate statistics by segment, excessively. Plus, MailerLite integrates with Zapier —meaning you can automate things like adding raw MailerLite subscribers from Google Sheets and sending Gumroad customers to MailerLite. MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per calendar month

Best free email marketing software for eCommerce businesses

MoosendScreenshot of the Moosend editor Moosend is n’t the most streamline e-mail market app we tested, but it makes up for that with generous allowances on the complimentary design and brawny cleavage options for eCommerce businesses. The e-mail builder works as you expect with drag-and-drop functionality to add elements and a rich text editor program. Once you connect your eCommerce locate, chink over to the Revenue Dashboard pill to see an overview of precisely how your e-mail marketing efforts lead to sales. Compared to early apps we tested, it takes a few extra clicks to build a raw segment. But even complimentary users can segment lists by crucial eCommerce dimensions like average order respect, subscribers who add a finical intersection to their cart, total spend, and more. Moosend besides includes automation features with its release plan : over a twelve automated “ recipes, ” including sequences for abandoned carts, upsells, and customer commitment. Moosend integrates with Zapier, opening up connections with tons of other apps and automated workflows for things like adding new Moosend subscribers from new leads and verifying electronic mail addresses for new Moosend subscribers. Moosend pricing: Free for up to 1,000 subscribers and unlimited emails

Best free email marketing software for building automated workflows

SendinblueSendinblue screenshot The more you use your electronic mail market cock, the more you ‘ll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals. You can choose your work flow to improve betrothal, increase dealings, grow tax income, or build relationships. tied with this kind of promote automation, you can get from history frame-up to actually editing emails in just a few clicks. once you ‘re there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor. then, either send them as e-mail newsletters or use Sendinblue ‘s automation workflows to send them on a schedule. You ca n’t send as many emails at once as you can from other free electronic mail market tools, but you can manage more contacts and split them into focus lists. Sendinblue besides lets you buy pre-paid credits to send more than your daily e-mail limit. Expand Sendinblue ‘s capabilities by integrating it with Zapier to mechanically create new Sendinblue subscribers from new Google Contacts, Typeform submissions, and more. Sendinblue pricing: Free for astir 300 emails per day and unlimited contacts

Best free email marketing software for collaborating with developers

Mailjet Mailjet screenshot At first glance, Mailjet is a absolutely adequate to electronic mail market service. It offers several twelve fully-designed electronic mail templates, the drag-and-drop editor you expect, and support for transactional emails. Its exempt account is a big room to start your electronic mail strategy. But during frame-up, Mailjet offers a choice between its Marketer and Developer interfaces. In Developer mood, you can hand-code emails or customize pre-made designs, then create disjoined versions to A/B quiz. You can plug Mailjet into your app or eCommerce store and set up transactional emails, excessively. If you move to Mailjet ‘s pay plans, you can add anywhere from five to more than 15 exploiter accounts, so marketers and developers can well collaborate on your electronic mail commercialize. Plus, Mailjet integrates with Zapier, so you can do things like mechanically send emails to people who complete your Typeform or create Mailjet subscribers from new Facebook lead ads leads. Mailjet pricing: Free for outright contacts and up to 6,000 emails per month

Best free email marketing software to get the most out of your free plan

Zoho Campaigns editor screenshot Zoho Campaigns offers the most flexible, generous release plan of all the apps we tested. The subscriber and e-mail transport limits are n’t crazy—you get 2,000 contacts and 12,000 sends per month—but the dislodge design besides includes full automation capabilities, full-bodied audience cleavage, and tons of beautifully-designed and professional templates. The drag-and-drop editor program works how you expect and includes support for dynamic content blocks. You can evening personalize dynamic blocks based on your customer segments. When it comes to automation, you ‘ll choose from autoresponders ( one-email triggered sequences ) or fully automated workflows. Both are available on the free plan and include several work flow templates to help you build out automations faster. When you create a work flow, you can choose from templates for welcome and onboarding, raising series, re-engagement, customer retentiveness, eCommerce, and conditional workflows. When you ‘re ready to scale, you can connect with any of Zoho ‘s other apps, so you have a whole suite of tools at your fingertips. You can besides connect Zoho Campaigns with thousands of other tools via Zapier, allowing you to automate workflows like adding new form responses to your electronic mail lists or verifying subscriber e-mail addresses.

Zoho Campaigns pricing: Free for up to 2,000 contacts, 12,000 emails per calendar month, and 5 users

Automate your email marketing tool

once you ‘ve picked your app, here are a few ideas for how to automate your electronic mail market cock. then take a look at 4 ways to use market automation to grow your commercial enterprise. This piece was originally published in February 2015 by Matthew Guay and has also had contributions from Jessica Greene.

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