Before we dive into our list, we ‘re going to take a little time to answer some questions you may have about electronic mail commercialize, why it matters, what an e-mail marketing chopine actually is, and the features you should look for .
Email Marketing Software Overview:
Top 23 Email Marketing Software & Platforms
To create and execute your e-mail marketing strategy successfully, you ‘ll need to find the best e-mail market software chopine for your business. here ’ s a look at the best 23 electronic mail marketing software platforms and what makes each a good picking .
Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company ’ second mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on automatic pilot with automation. You can create professional-looking emails in no clock, using its e-mail builder, but the charming is in the platform ’ s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you ’ ll find it easy to piece together smarter and more compel electronic mail campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract raw leads .
- A shared inbox so you never lose track of your customer electronic mail history .
- 60+ reactive e-mail templates .
- Built-in CRM .
- built-in SMS and Chat .
- Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a cut message .
- Facebook Ads for jumper cable generation .
Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $ 25/month for up to 10,000 emails .
Omnisend is an all-in-one e-mail commercialize automation platform that besides caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, division, and the add potential of SMS. It includes pre-built automations for handcart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements .
- A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include active discount codes, and save for your following campaign .
- An Automations Library with pre-built workflows for every footstep of your customer travel .
- Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for .
- Pop-ups and forms aid lead generations .
- Reports and analytics track sales and identify winning campaigns .
Omnisend is release for up to 15,000 emails per month / 2,000 per day. price starts at $ 16 per calendar month when paid annually. There are extra costs for SMS, although higher plans offer SMS credits .
EmailOctopus is a democratic electronic mail market software platform that has a mission to provide electronic mail market that ’ mho dim-witted, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app besides includes a land foliate builder with everything you need to generate leads and grow your e-mail list. Integrations are a drawcard for agile brands. many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive instrument, particularly for brands with ambitious goals .
- import existing subscribers and keep growing with customizable forms for your web site, or create stun land pages to capture more subscribers .
- Start with a pre-designed template and customize it or build your own designs from scratch .
- leverage electronic mail automation to deliver campaigns .
- Use insights and data to segment your subscribers into prey audiences .
EmailOctopus offers a rid plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $ 20 per month .
apart from a standalone Service Bay merchandise ( covering activities such as live chat, help desk reports, tickets, and more ), EngageBay offers three products :
- Marketing bay
- CRM & Sales Bay
- All-in-One Suite
Email market is included in both the Marketing Bay and the All-in-One Suite, although CRM electronic mail integration is separate of the CRM & Sales Bay. Their e-mail market organization includes rich text format, a land page builder, email commercialize templates, free e-mail automation, and more .
Key Features of the Marketing Bay (most also Included in the All-in-One Suite):
- Marketing automation
- Email commercialize
- Email sequences
- Landing pages
- web forms
- SMS marketing
- Inbound market
- Site message
- Push notifications
- Contact division
- Email templates
- Bulk SMS market
EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite ( including both Marketing and CRM & Sales Bay options ) starts at $ 8.99 per month when paid biennially .
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable feel, and it ’ s sport rich. It includes features like opt-in forms, landing pages, electronic mail workflows, tagging systems, data management and tilt division, personalization, automation, and a lot more. ConvertKit besides comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress .
- Automate your sales funnel to send content to subscribers mechanically, getting them prepped to make a purchase .
- Sell digital products with a cock built for creators .
- Change a url after the electronic mail is already sent with Creator Pro .
- Create personalized electronic mail marketing campaigns .
- Building professional landing pages and sign-up forms .
ConvertKit offers a release plan for up to 1,000 subscribers. Paid plans start at $ 29/month .
GetResponse is one of our favorite electronic mail marketing platforms and it ’ s widely used by marketers across industries. It includes e-mail automation, electronic mail templates, cleavage, and personalization. There ’ mho besides a neat Auto Funnel feature that provides a ready-made market funnel for e-mail commercialize campaigns. all in all, GetResponse packs a hardened of brawny features geared toward brand emergence. From A/B testing to a comprehensive analytics instrument that tracks email political campaign performance .
- Autoresponders to send welcome emails, followups, educational series, and rear leads mechanically .
- One-click integration to run brawny retargeting campaigns using Facebook Pixel .
- Website visitor tracking lets you send relevant communication based on page visits .
- Build land pages for lead and sales generation .
- Create paid ads for Facebook, Instagram, and Google .
GetResponse offers a 30-day absolve test. pricing starts at $ 15/month .
AWeber is a great electronic mail selling platform for teams, little businesses, and entrepreneurs. It includes a drag-and-drop electronic mail editor, templates, automation and workflows, A/B testing, division, autoresponders, and tons of integrations. Like others on our number, AWeber offers a landing page builder. It ’ sulfur clean and drag-and-drop-based, making it easy to use for anyone who needs to cursorily build and deploy a landing page along with an electronic mail political campaign .
- AI-powered e-mail template graphic designer so you can create stunning branded emails promptly .
- Automate electronic mail subject initiation by broadcasting the latest posts from your blogs .
- direct campaigns to the properly people using tagging and dynamic subject .
- Drag and drop bring page builder .
AWeber is barren for up to 500 subscribers. Pricing starts at $ 16.15/month .
ActiveCampaign is an low-cost e-mail marketing platform, making it great for belittled market teams and creators. It includes all the features you ’ five hundred expect like automation, cleavage, triggered emails, electronic mail funnels, autoresponders, A/B quiz, and scheduling. It besides includes more advance features like conditional content, geotracking, managed deliverability, and multi-user edit. Geotracking shows you where your subscribers are from, and you besides get managed deliverability, and multi-user edit ( update multiple fields in an electronic mail with subscriber data ) .
- division and dynamic content make it easy to customize your message and mail targeted emails to the veracious contact .
- Personalize your emails based on any liaison information you have .
- A/B testing to find the best-converting emails .
- Use simple divide testing to make your emails get more opens, clicks, and buys .
- Built-in landing page builder .
Pricing starts at $ 9/month .
Drip is one of the more boost electronic mail market platforms on our list and is the perfective option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalize commercialize, segmenting your e-mail list based on any total of criteria like clicks, purchase history, electronic mail opens, and more .
Drip besides integrates SMS selling, elevating it into a sphere few e-mail commercialize platforms play. SMSs can be sent for a roll of engagements, from abandoned handcart reminders to promotional deals .
- Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized electronic mail market campaigns .
- Communicate with your customers no matter where they are, from e-mail to SMS to social and beyond .
- Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better selling decisions .
- SMS automation to drive employment with buyers .
- cleavage and report on electronic mail campaigns .
Drip offers a free trial. price starts at $ 19/month .
MailerLite is a strong rival in the creators and small-medium business bracket. It includes the basics you need for successful e-mail marketing like surveys, automation, popups, and landing pages. MailerLite besides integrates with dozens of eCommerce platforms and market tools you ’ re probably already using .
At a glance, it appears to be one of the more understated platforms, and this is largely due to it ’ second clean design. But that ’ mho besides what makes it brawny. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, cleavage, promotional pop-ups, and the ability to create landing pages .
- A web site builder and down page builder for flying web asset builds .
- Pop-ups and embedded forms help you bring in more leads .
- Personalize your campaigns using boost target features .
- Test, experiment, and streamline your emails to improve your electronic mail market benchmarks .
MailerLite is loose for up to 1,000 subscribers and 12,000 emails per month. pricing starts at $ 10/month .
Keap is technically a customer relationship management service, but it has robust electronic mail market, automation, and sales tools, earning it a descry on our list of the best e-mail market platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true exponent of this platform is it ’ mho automation and CRM. These avail you turn stream customers into recur customers, and they are easy to navigate. Keap besides integrates with your other favorite clientele tools and apps, making it a smart motion for small eCommerce brands with a growing MarTech stack .
- Advanced commercialize and sales automation, customizable campaigns, and app integration to baron growth .
- automatically capture new leads, assign tasks, and trigger personalized messages .
- Manage your contacts and leads in Keap and sync your Outlook and Gmail .
- gross reports and analytics help drive smarter brand decisions .
Keap offers a detached trial. price starts at $ 79/month .
constant Contact helps you create e-mail commercialize campaigns like a pro. It includes a smart electronic mail editor that makes it easy to customize and design great-looking emails that stand out on every device. IOther features that make it a catch for smaller brands and non-profits include automation, social market for precede generation, and the ability to build websites and landing pages. ceaseless Contact besides has specialized e-mail marketing for eCommerce tools to help your on-line storehouse originate. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts .
- A smart e-mail editor to design professional and aesthetically pleasing emails .
- Email market automation, including a welcome electronic mail for newfangled subscribers, triggered electronic mail series, touch division, resend emails to non-openers, and knock-down list-building tools .
- Smart eCommerce tools-and results, including segmented and automated emails .
- Website and land page builder .
- Social marketing for posting ads, scheduling content and tracking performance .
constant Contact offers a one-month release test. pricing starts at $ 20/month .
Mailchimp is one of the most prove electronic mail marketing platforms out there. It ’ second peculiarly well-suited for beginners and startups and offers tools like email automation, data cleavage, templates, personalization, A/B testing, contribute capture forms, and integration with CRMs .
While it started as a strictly email-focused solution, the platform offers much more today. You can build a exempt web site, buy a world, produce paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world .
- Get predictive insights about your contacts so you can personalize your selling .
- Personalize individual contented blocks within your emails with dynamic content .
- Design personalized customer journeys using conditional logic and ramify points .
- A/B testing to identify high-converting messages .
- Website and land page builder .
Mailchimp offers a rid plan for up to 2,000 contacts and one audience. Paid plans start at $ 9.99/month .
SendX is low-cost, intuitive electronic mail marketing software that you can use to design, schedule, and track electronic mail campaigns, driving sales from your emails. You can upload an opted-in e-mail list, send broadcast electronic mail campaigns, and create reports to measure clicks, opens, bill conversions, and more. You can automate your electronic mail selling with a powerful rules-based interface based on user action, consultation cleavage, and more .
- Design, schedule, and traverse e-mail campaigns, automating with a brawny rules-based interface when relevant .
- Build your electronic mail tilt using senior high school converting electronic mail pop-ups forms, inline forms, and landing pages to own your hearing .
- Create land pages for lead generation .
- Design emails without HTML. SendX scuff and drop editor is meant for marketers to design professional-looking emails with ease .
- Click heatmap for electronic mail campaign shows where subscribers are based .
SendX offers a 14-day release trial. price starts at $ 7.49 per calendar month when paid annually .
SendPulse is a multi-channel e-mail and messenger market chopine built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engage brand experiences for buyers .
SendPulse lets send different types of messages individually or combine them with Automation 360. It includes a suite of electronic mail commercialize tools, helping you to collect users ’ contact information, create reactive templates, and set up automatize flows .
- A drag and dribble editor program to create responsive emails without any HTML cognition, including 130+ templates .
- trigger emails to nurture leads in every stage of your sales funnel, and convert them into paying customers .
- A kind builder to create a pop fly, embedded, or floating subscription phase on your web site to collect e-mail addresses and other data from your visitors .
- SMS and web advertise notifications for moderate generation .
- Built-in landing page creator .
- Built-in CRM .
SendPulse is loose for up to 15,000 emails to 500 subscribers. Pricing starts at $ 5.28 per calendar month when paid annually. There are extra costs for extra market channels .
Freshworks CRM is a full-featured commercialize automation solution for your occupation that includes e-mail market. It has tools for you to engage and convert your audience from subscribers into paying customers with electronic mail campaigns, so you can provide relevant information at the right time and deliver integrate campaigns that improve conversions .
Admitingly, this is a CRM first base, but that ’ s what makes it a potent platform. Its CRM functionality helps brands gather in-depth customer insights, making selling campaigns all the more strong. Automation besides powers lead generation and rear, and can send invoices or help generate recurring gross via electronic mail reminders to subscribers .
Key Email Features:
- Build emails from abrasion effortlessly with an easy-to-use drag-and-drop editor, or choose from a huge solicitation of templates to create design-rich emails that complement your messaging .
- Send emails that talk to your audience with personalization and can bring in more conversions .
- Gain detailed campaign performance with analytics .
- Automate welcome emails, invoices, reminders, and more .
- section customers .
- Build journeys to automate emoail communication and leverage personalization throughout a customer ’ second lifecycle .
Freshworks CRM offers a 21-day free trial. price starts at $ 29/month for the Marketing Cloud when paid annually
Bitrix24 aims to replace many services and apps with a individual ecosystem for your business to work in. Its tools cover communications, tasks & projects, CRM, liaison center, and web site. Bitrix24 ’ s e-mail platform comes with webforms, SMS and instant message market, and Facebook, Instagram and Google paid ad functionality.
Yes, this makes Bitrix24 legal like a boastfully and gawky creature, but it ’ s far from it. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful e-mail selling campaigns is a goal well within reach .
Key Email Features:
- many channels, one contact center : social networks, mobile messengers, e-mail, telephone, web site live chat, web site forms .
- Contact center reports ( activity by impart, activity by day/time, average reaction prison term, node satisfaction, supervisor ratings, custom reports ) .
- market and sales, including e-mail marketing .
- Google Ads remarketing capabilities .
Bitrix24 offers a free starter business cock plant that includes a basic set of Contact Center tools. Plans start at $ 13.52/mo .
User.com is a individual workspace providing you with easy-to-use even very robust tools for marketing, sales, management, and corroborate teams. market can use it to upgrade your brand ’ south communication across channels, planning respective paths for multiple customer segments and let automation take over the job. User.com offers personalized and tailored emails, sending the right e-mail to the right receiver at the right here and now .
Key Email Features:
- Utilize defined snip tags to make your message more specific to the person .
- Plan your agenda and set up future promos .
- Personalize e-mail art .
- lead open rates, click-through rates, and unsubscribes ; see all your campaigns ’ analytic results instantaneously .
- Use unified subsciber data for smart campaigns .
User.com offers a absolve plan with a basic plant of features. Email market is only included in the Business and Premium plans that startle at $ 49/mo .
direct Mail for Mac enables you to create and send great-looking electronic mail newsletters. You can use it to compose, grow, racetrack, air, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is convinced you will find the perfect template, and you can customize up to 18 fields. It includes a built-in image editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ electronic mail clients and live previews that update as you type
- Grow your mailing list by adding a subscribe form to your web site that automatically syncs with aim Mail and integrates with your company ’ mho Facebook Page. alternatively, swiftly import all of your contacts from other apps .
- Send emails to large lists in a matter of seconds without having to worry about bounces and deliverability issues .
- Autoresponders that are highly customizable and easy to use. Let your subscribers know they ’ re significant to you by sending them a celebratory wish, or a special promotion, every year on their birthday .
- See reports on crusade operation .
- Collaborate with colleagues to build electronic mail campaigns .
lead Mail for Mac is loose for up to 150 emails/mo. Plans start at $ 15/mo .
Emercury is is a solid rival in the small-to-medium bracket. It ’ second packed with a host of features that push it north of the spectrum. It offers an easy-to-use HTML editor program and a puff and drop template editor to personalized messages, forms and an autoresponder. Automation is available in the imprint of Emercury ’ s Journey Builder, a tool that helps you foster leads using triggers. Emercury enables you to sync your data with over 2,000 sales and market tools, teamwork apps, forms, customer support platforms, social media, and more .
- Create responsive emails with a real-time drag- & -drop template editor. Start from abrasion or use one of their templates .
- An easy-to-use form-builder for your web site that gives you what you need to design a shape with customizable fields and then show the kind at the right prison term .
- Managing contacts with comfort : metameric lists, bulk unsubscribe capabilities, suppression lists, tagging subscribers, a robust search function, and a never-email list .
- Create automated lead rear campaigns .
- A/B testing to find the best electronic mail message .
Choose between subscriber-based price and CPM price. Prices start at $ 67/mo, with a 15 % dismiss for non-profits and a 10 % discount for annual plans .
With HubSpot, you don ’ t need any design skills to create individualized, professional-looking emails. One of its most attractive features is that as it ’ second besides powered by HubSpot ’ sulfur CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can besides turn to its marketplace where you ’ ll find templates that are proven to convert. You can then use its drag-and drop editor program to change the layout and elements like calls to action .
- A/B testing to create the best electronic mail message .
- Built on the HubSpot CRM chopine .
- A drag-and-drop template editor program .
Pricing starts at $ 50 per calendar month ( when billed monthly ) and includes 1,000 marketing contacts. If you need extra selling contacts, it ’ mho sold in increments of 1,000 from $ 50 per month .
Moosend is a great solution for smaller businesses as it has a generous free plan. even if you don ’ t want to sign up for its Free design, you ’ ll find that it ’ mho one of the most low-cost options .
It ’ s besides one of the better choices if you want to implement personalization. With it, you can segment your electronic mail lists based on different customer demeanor. This way, your emails will be identical relevant to your subscribers which will help you to stand out .
It can besides be utilitarian if you want to grow your e-mail list as it offers customs sign-up forms. once you have a significant tilt, you can take advantage of its electronic mail market automation features and create workflows so that your emails are sent at the optimum meter .
Key Email Features:
- A/B testing to measure engagement .
- Data analytics to track unsubscribes, opens, clicks, social shares, etc .
- More than 40 complimentary responsive templates .
- Straightforward to customize templates .
- Moosend offers a loose plan that includes sign-up and subscription forms a well as report and analytics. For more features like transactional emails, you need to sign up for its Pro plan that starts at $ 10 per month when billed monthly .
Two things that stand out about Campaign Monitor are its beautiful e-mail templates and customer service. With its e-mail builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can besides get access to millions of free photos via Unsplash to let your emails stand out even further .
It ’ mho besides a great choice if cleavage is key to your electronic mail marketing strategy. You use the customer data that you ’ ve already collected to create hyper-targeted segments and personalized emails .
- Link Review tool that will automatically search your e-mail for hyperlinks that might be broken or outdated .
- A ocular travel graphic designer to create more timely emails .
- A fully analytics suite and actionable insights .
- seamless integration with hundreds of third-party apps .
- Sign-up forms .
Pricing starts at $ 9 per calendar month. If you need more than its core features and the ability to send outright emails, you need to sign up for its Unlimited design that starts at $ 29 per calendar month .
Why Does Email Marketing Matter?
As we ‘ve already mentioned, electronic mail marketing has one of the best return on invested capital of any market channel. Despite the fact that e-mail commercialize has been around for decades, it even earns an ROI of 4200 % —for every $ 1 you spend on electronic mail selling, you have the potential to earn back $ 42 in hark back. Some reports even put e-mail market ROI nearer to 54 % ! When you consider that about 4 billion people around the universe use electronic mail ( Statista ), this is n’t a surprise. With such a bombastic consultation scatter across unlike demographics, it would be shocking if e-mail marketing did n’t have a great ROI. ROI aside, electronic mail market helps you reach more customers and subscribers, increase your sales, and improve trade name recognition .
No matter your industry, email marketing will help you get your market message out to the right people and gives you a room to stay connected with your aim consultation after they ‘ve left your web site. hera are a few more reasons why your post should be using e-mail marketing :
- Loyalty. Email gives you the prospect to get web site visitors back to your locate again and again. And people who come back to your website are more probable to become customers than those visiting your site for the inaugural time .
- Returning visitors. about 97 % of the people who visit and leave your web site will never come back. That ‘s a sober up statistic for most on-line businesses. however, by building an electronic mail list, you can encourage repeat visitors ( and increase our first fastball point, loyalty ) .
- Increased revenue. Email marketing gets excellent conversion rates. Barilliance reports that the average conversion rates for electronic mail market in 2020 were 15.11 %. Plus, purchases resulting from electronic mail marketing campaigns tend to be larger .
What’s an Email Marketing Platform?
now that you ‘re convinced electronic mail market is worth it, you ‘re probably wondering what an electronic mail commercialize platform actually is and why using one matters. An electronic mail market platform is a software that lets you create and manage your electronic mail market campaigns. Simple enough, right ?
Email selling platforms are typically SaaS ( Software as a Service ) tools that are cloud-based. A high-quality electronic mail marketing platform makes it easy for you to send out any e-mail communication, from e-mail newsletters to promotional emails to abandoned haul convalescence emails .
What Should Email Marketing Platforms Do?
Your electronic mail market platform should ultimately make your life easier, helping you automate your emails and commercialize campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers. We recommend looking for these six features when choosing the best electronic mail marketing chopine for your sword :
Email commercialize platforms are supposed to make the biography of an electronic mail seller easier. Look for an e-mail selling platform that has an easy-to-use interface with a abject determine wind to ensure that you ‘re able to utilize all the features you need promptly and easily. A drag-and-drop e-mail editor program is a fantastic feature to have. And, if you have e-mail designers, you ‘ll want to choose a chopine that allows for HTML e-mail templates. If you do n’t have people to design your emails, make surely that the electronic mail marketing platform you choose has a collection of templates you can customize to create emails that showcase your brand .
Email cleavage dramatically increases the ROI of your electronic mail campaigns. You can create target marketing campaigns and promotional emails for the specific audiences that will be most interest in them based on demographics, localization, behavior, and more. Some e-mail commercialize platforms evening operate on AI and machine learn so the software can evaluate user behavior in real-time and calibrate your e-mail campaigns on the fly .
division is significant if you want to personalize your electronic mail market campaigns. And you decidedly want to personalize your electronic mail selling campaigns. Find an electronic mail commercialize platform that includes unite tags to make it easy to personalize your electronic mail capable lines equally well as the e-mail copy. There are flush some e-mail market platforms that use active contented so you can create and send a individual e-mail that mechanically includes certain subject depending on the segment the electronic mail is being sent to .
Email marketing has a distribute of moving parts, many of which are manual, insistent tasks. fortunately, many of the best electronic mail commercialize platforms include automation features that can help you save tons of time. Email automation includes things like e-mail schedule, rescue receipts, engagement traverse, text analytics, role-based account access for your marketing team, and even intelligent segmentation/re-segmentation based on reaction to your e-mail market campaigns .
One of the most important steps to take to ensure that your e-mail market campaigns are getting the best return on invested capital is testing. Many of the crown e-mail marketing platforms include A/B and split testing functionality that lets you test unlike elements of your market emails against one another to ensure that you have the best possible combination of subject lines, copy, calls to military action, electronic mail design, and format .
Reports and Analytics
There are several electronic mail commercialize benchmarks you ‘ll want to track to ensure that your electronic mail selling is meeting your goals. however, tracking this data manually can be a full-time subcontract. Choose an e-mail commercialize platform that includes report and analytics so you can track open rates, click-through rates, bounce rates, and more .
Extras Features Available Today
basic functionality aside, there ’ s a raw wave of features that are becoming increasingly available. When added to email selling software, these features transform platforms from electronic mail marketing platforms and into enhanced market communications solutions. There ’ mho besides a good casual that you ’ ve seen them promoted before. These features are :
SMS services weave into electronic mail marketing allow brands to engage buyers at different points in the buyer ’ s travel. As a permission-based promotional instrument, SMS marketing is besides highly effective. SMS open rates can be vitamin a high gear as 98 %, are shorter and easier to reply to, and 75 % of consumers are comfortable with the theme of receiving SMSs .
When SMS paired with a potent e-mail selling crusade, brands can create a well-orchestrated and layered communications strategy .
Website and Landing Page Builders
Website and land pages are a quintessential part of on-line marketing. They ’ re necessary for promoting products, services, and build e-mail lists. And while there are third-party tools that can integrate with e-mail marketing platforms via plugins and scripts, using one tool that does email and can build and host land pages is better. today, most e-mail commercialize platforms offer bring page builders that are comfortable to use and raw cheaper than spending money on a third-party joyride .
CRMs have constantly been more of a sales cock but that ’ s changing. As the lines between sales and commercialize confuse, brands have started paying attention to all the data CRMs can collect. Using enrich profiles, marketers can deliver personalized emails and content, something consumers want more of .
Website personalization allows marketers to deliver unique buyer experiences. And this is critical today. ampere much as 88 % of marketers have seen improvements in customer have from personalization, while 72 % of consumers will only engage with personalized message .
Website personalization allows brands to deliver buyer-specific capacity in the moment. From the correctly blog post to help buyers along their travel, to a discount rate coupon for those cook to make a buy, you can present buyers with target marketing engagements that increase conversions .
Paid ad initiation tools streamline selling tasks. Like built-in CRM bring page and web site builders, paid ad creation tools make it easier to track and measure conversions in one platform. nowadays, email market platforms allow you to create ads for social media and search engine platforms .
Chat and ChatBot Functionality
Chat isn ’ t a new engineering but it ’ s transforming the way brands engage buyers. As the mind of colloquial marketing grows, integrating old world chat into an electronic mail marketing platform doesn ’ t seem farfetched. With chat, brands open a door to matter to buyers, and with smart electronic mail automation, those buyers can be guided along a path to a sale much flying .
Which Platform Should You Choose?
There ’ south much to consider when picking a platform. To help, we ’ ve identified a list of 14 categories. They cover small, average and enterprise recommendations. We besides dive into which platforms are good suited for eCommerce brands, which are easiest to use, deliverability numbers, and more .
1. Recommended Email Marketing Platforms for Creators and Small Business
little businesses often have to balance affordability and functionality more than most. But that doesn ’ thymine mean you have to lose out on functionality. To strike a balance between both, here are three platforms we ’ ve found to be the best for small businesses and soloprenuers .
Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a great price, and allows you to scale as your brand grows :
ConvertKit – perfect for driving battle and sales
Mailchimp – ideal for little businesses, creators and rolling out paid ads
Aweber – A smart option for little businesses that want dependability and a cleanse platform to work in and automation
here ’ s a snapshot of key features platforms in this section offer :
|Landing Page Builder||Yes||Yes||Yes|
|Price*||$ 29/mo||$ 9.99/mo||$ 16.15/mo|
2. Medium Business Email Marketing Platforms to Use
Our research points to medium-sized businesses wanting greater dependability, functionality, and that pricing international relations and security network ’ t a major drawback if these requirements are met .
These platforms make out list of the best for medium businesses along with features that make them commodity choices :
- Drip – A knock-down solution for small-medium eCommerce businesses, offering SMS, segementation functionality, and tax income attribution
- Keap – smart automations and CRM functionality allows email personalization based on CRM fields
- SendX – Advanced electronic mail sequences and a suction stop heatmap
In addition to all features offers by platforms in the small business segment, here ’ s a snapshot of keystone features platforms in the average clientele segment offer :
|Built-in CRM or integration)||consolidation||built-in||built-in|
|Click Heat Map||No||No||Yes|
|CRM Profile-Based Personalization||Yes||Yes||Yes|
|Price*||$ 19/mo||$ 79/mo||$ 7.49/mo|
3. Enterprise Email Marketing Platforms Worth Testing
Larger brands require dependability, particularly as they run multiple campaigns. While most platforms offer similar features, those targeted at bombastic businesses are more robust and put up advanced features .
here are three platforms better suited for large businesses :
- SendPulse – Includes multi-channel integrations and automation that allows for better buyer engagement
- User.com – build with drug user date as a core routine and enables personalization based in unite CRM datum
- ActiveCampaign – herculean for segmenting lists and using dynamic content to customize emails
4. Recommended for eCommerce
eCommerce electronic mail marketing is silent e-mail commercialize, but brands trust on a solicitation of machine-accessible features. hera ’ s our list of essential features and the platforms that we recommend for eCommerce brands .
|Landing Page Builder||No||Yes||Yes|
|A/B Split Testing||Yes||Yes||Yes|
|Price*||$ 19/mo||$ 16/mo||$ 10/mo|
5. Best Overall Integrations
We live in a worldly concern where apps have to talk to each other. These e-mail platforms offer the best overall integration and platform feel :
|Email Marketing Platform||No. of Native Integrations||Type||App Integerations|
6. Top Retargeting Platforms
Retargeting international relations and security network ’ t the beginning thing that comes to mind when considering which platforms to choose, but it ’ s a knock-down feature. Email commercialize platforms have begun to offer pixels for major platforms to help brands remarket to subscribers. here are platforms with the best retargeting options :
- GetResponce offers a social media platform ad initiation tool. It ’ s an propagation of Facebook and Google ’ sulfur platforms, allowing you to create ads for both platforms ( including Instagram ), and provides retargetting options .
- Bitrix allows Google, Facebook and Instagram ad universe. These options are integrations using GA Connector. You can leverage Facebook and Instagram Lead Ads, and create Google Search Ads. Remarketing capabilities are available for each ad platform .
- Mailchimp provides a joyride that mirrors Facebook and Google ’ s ad universe platform. With it, you can develop ads and pixels for remarketing opportunities .
7. Best Survey Tools
Surveys are a quintessential tool for businesses. Put them together with electronic mail and you ’ ve got an about arrant jazz band for finding out what your buyers think and want. While few platforms offer built-in review tools, we ’ ve found that integrations are your best bet right nowadays. Integrations with more advanced survey apps allow for a wide, bug-free have set .
hera ’ randomness our list of the best electronic mail platforms with view tools :
|Built-in or Integration||Built-in & Integration||built-in||SurveySparrow|
|Conversational Forms||Yes w/Integration||Yes||Yes|
8. Best Templates and Builder Functionality
Great UI and UX are critical today. Our circus tent three make the tilt for overall experience when build emails and working with templates. They each offer a clean and intuitive feel, and you ’ ll never wonder off or get frustrated trying to get stuff done. here ’ s a expect at what the best e-mail market platforms offer in the line of templates and builder functionality :
|Type of builder||Drag-and-Drop||Drag-and-Drop||Drag-and-Drop|
|Number of Templates||9||47||125+|
|HTML& CSS Access||Yes||Yes||Yes|
9. Best List Management
List management best practices much provide a big softwood of value. But when in your platform, you need features to help identify who you ’ ra emailing to generate plus results. While not all platforms listed include features like predictive commerce insights and predicted demographics, they make the list for their still of manipulation and functionality .
It ’ second besides deserving noting that while division includes division by demography, features like predicted demographics and predictive commerce insights differ. The early relates to pooled data via a big hearing across an electronic mail platform ’ s base. The latter offers predictive insights on future buy behavior .
|List Management Features||Mailchimp||Omnisend||MailerLite|
|Predictive Commerce Insights||Yes||No||No|
10. Easiest to Use
UI and UX make or break products. Email commercialize platforms balance a collection of features, and much, the more they offer, the more complex it is to make a platform easy to use. We ’ ve found the comply three platforms to be the easiest to use with a feature that stands out for us. They aren ’ triiodothyronine just intuitive, they ’ re besides easy to use if you get stuck and need assistant from an on-line cognition base .
- Mailchimp: E asy to navigate through all features and gives you access to specific tools on your account home page .
- Omnisend : Offers a clean electronic mail and campaign builder .
- SendPulse: P rovides an easy-to-use drag and flatten campaign builder .
11. Value for Money
Affordability is subjective. sure, you could opt for the cheapest solution with the most features, but your choice may not do everything you need it to do well. We ’ ve stacked all platforms and here are three we think offer the best prize for money in each segment :
- Creators : ConvertKit – flexible and built with all you need to grow your business
- Small business : MailerLite – feature deep and intuitive. From $ 10/mo .
- Medium Business : Mailchimp – Easy to use and scale with your trade name. From $ 9.99/mo
- Large businesses : SendPulse – potent feature set and robust platform. From $ 5.28 /mo
eCommerce ( belittled, medium and large businesses ) : Drip – Best tax income attribution and offers SMS commercialize to drive political campaign battle. From $ 19/mo
Email Marketing Software Cost Estimator
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12. Best Analytics and Reporting
The best electronic mail market campaigns are derived from actionalble data. today, that data changes debauched. Email marketing platforms need to be able to not entirely meet data but besides salute it all in a manner that ’ mho comfortable to understand and use. Platforms we ’ ve found to offer the best analytics and reporting are :
- ActiveCampaign : Provides cleanse and clear results, giving you fast insights on campaign performance
- Mailchimp: Offers predictive analytics on commerce customers
- MailerLite : Provides all you need to track operation down to email clients your subscribers use
13. Best Onboarding and Support
While most platforms are not building complex, some require hand-holding to get started. adept onboarding makes you want to learn more and succeed with your choice. These platforms offer the best combination of hold we ’ ve detect .
|Dedicated Account Manager||Yes||No||Yes|
|On-Demand Training||ActiveCampaign University & Study Hall||free Course Library||customer & Resource Webinars, Events|
|Online Knowledge Base||Yes||Yes||Yes|
14. Top Picks for CRM and Email Automation
Email automation is a given today and offered by about every platform. What makes these stand out is how early key features compliment automation. CRM integration helps with personalization, and division makes for smarter, more target market, powered by drip e-mail market. Add tagging and tax income attribution, and you can pinpoint how much customers spend .
here are our top picks for automation along with why :
- ConvertKit is the perfect tool for creators who need to cursorily create campaigns and let automation do the pillow
- Drip’s tax income attribution and eCommerce-first platform design and integrations with eComm platforms makes it a brawny joyride for eCommerce brands .
Keap is powered by Infusionsoft, making it a strong automation platform. You can handle everything from payments to tracking sales via a grapevine .
How to Choose the Best Email Marketing Software Platform
Picking the properly tool can be a little daunting. As you can tell, there ’ s a distribute to consider when shop for your e-mail platform. A smart way to pick your future platform is to create a list of what your sword needs and wants to accomplish with e-mail marketing .
To help, we ’ ve created this easy-to-follow 3-step framework you can use :
Establish Your Goals
Email market is partially of a larger finish : market success. Finding a cock that will help get you there is better done by identifying your goals. here are the most common goals marketers aim for .
- Increase open rates
- Improve click rates
- leverage automation
- Drive site traffic
- Create more personalize customer journeys
- Integrate e-mail with CRM for enrich profiles
- rear leads
- Increase leads and sales conversions
- In-depth analytics with gross attribution
While these are influenced by early factors, like creative content and position, email commercialize software can besides influence how well you can deliver creative content. For example, if you need more than equitable segments of customers, CRM integration is a must-have. If you need to know how much a customer spends with your post, gross attribution by customer isa feature of speech you ’ ll need .
Match Features to Goals
With an mind of what you want to achieve, it ’ mho prison term to find platforms that offer what you ’ rhenium looking for. There are hundreds of platforms out there and the only direction to develop actionable intelligence is by gathering data. Create a spreadsheet with what you want and add platforms you find to it .
Pick The Right Plan
Email selling plans include a few common elements. here ’ s a look at what to expect when aligning your budget to your tool of choice :
typically e-mail platform price comes in two options ; monthly and annual. monthly price is besides typically based on a pay-as-you-go model, meaning no cook contracts, and you can cancel at any time .
annual plans require a little more attention. These come with discounted monthly pricing and are paid for upfront. A word of advice : where possible, test your new platform before committing to an annual design. Demos are bang-up, but we recommend trials that offer all functionality you need. This way, limitations are identified before you ’ re locked into a year-long committedness .
Plans are besides frequently based on how many subscribers you have. As a transactional business, e-mail market platforms use the count of subscribers and emails you ’ ll commit as a measure of how much to circular you for access to features and functionality .
Frequently Asked Questions
Is there a list of email marketing software?
Yes. This web log mail includes a list of 20 platforms with a collection of cardinal features for each .
What is email marketing software?
Email selling software is software used by marketers for a variety of purposes. These include plan and producing custom-made e-mail messages, growing subscriber lists, generating gross, tracking electronic mail campaign operation, and more .
Should I use on-premise email marketing software?
On-premise e-mail market software can be more expensive than cloud-based e-mail marketing software. On-premise solutions come with hardware and software costs, and the command processing overhead time of technical staff to maintain both. cloud solutions are priced for a plant tip that ’ south more low-cost and does not come with the total overhead.
Read more: The Best IT Asset Management Software
Which email software is the best?
Email software platforms are designed to provide a stove of features. From eCommerce promotions to list build, some platforms are besides better suited according to commercial enterprise size. To find the best solution for your business, see our section titled “ How to Choose an Email Marketing Platform ” .
How does email marketing software work?
Email commercialize software allows brands to create and send emails in bulge to many subscribers. Without e-mail market software, brands would not be able to perform key tasks required to deliver emails, maintain e-mail lists with relief, track the effectiveness of electronic mail marketing campaigns, and more .
Why use email marketing software?
Email marketing software includes a collection of features that help businesses create targeted electronic mail message that can be delivered to subscribers. As character of a larger marketing strategy, electronic mail commercialize requires a put of electronic mail commercialize software features like automation, list division, personalization, report and analytics, and more to be successful .