8 of the Best Social Media Monitoring Tools to Save You Time

Learn how to use one ( or all ) of these social media monitoring tools to help you track and manage on-line conversations about your mark. social media monitoring tools are the best way to find out what people are saying about your mark. And besides what they ’ re saying about your merchandise, your competitors, your industry, your Superbowl ad, your pandemic reply, your customer military service wait times, your new mascot—basically, anything your hearing could possibly have an opinion on .
In other words : social media monitoring software gathers and presents audience and competitive insights for brands who want to pay attention .
In this post, we ’ ra going to look at some of the best tools on the market, and go through set-up and best practices so you can start tapping into the conversation today.

inaugural, here ’ s an overview of how we do social media monitoring ( and listening ! ) here at Hootsuite :

Bonus: Download a free guide to learn how to use social media monitoring to boost sales and conversions nowadays. No tricks or boring tips—just elementary, easy-to-follow instructions that very work .

What is social media monitoring?

social media monitor means tracking hashtags, keywords, and mentions relevant to your stigmatize in order to stay inform about your consultation and industry .
By monitoring this datum, you ’ rhenium doing research that is both quantitative ( metrics and analytics ) and qualitative ( inspiration for posts and strategies ). You ’ ll get information that can help you determine things like :

  • Social share of voice (i.e. what percentage of the conversation is about you, as opposed to being about your competitors)
  • Social sentiment (i.e., what’s the mood of the conversation)
  • Social ROI (i.e., how much your dollar investment in social is paying off)
  • Relevant hashtags and keywords (i.e., which Instagram hashtags or YouTube keywords you might want to use in the future to expand your reach)
  • Trends (i.e., what is your audience talking about, what new ideas, aesthetics or memes are popping up, are the platforms offering new tools and services, etc.)

For brands, sociable monitor is an essential part of being a good social citizen, and succeeding on social, period. For case, you wouldn ’ thyroxine launch into a hard-hitting sales deliver ( or informative lecture, or for that matter a stand up everyday ) to a new customer who ’ randomness fair walked in the doorway. You ’ five hundred listen first, and at least figure out what they ’ rhenium looking for or why they ’ re in your office .
besides, on sociable media, paying attention to what people are saying is necessary to be relevant, engage, and to prevent yourself from making false blunders .

Get you some customers who love you arsenic much as Johnsonville Sausage ’ sulfur customers love them .
Note: You ’ ve credibly besides hear of social media heed, which is the future measure you ’ ll want to take after social media monitor. social listening involves not equitable gathering and analyzing the metrics, but taking carry through. Take share in the conversation, and turn your intelligence into audience insights. Read our article about social heed over here .

chart comparing social media monitoring to social listening

For brands and businesses, social media monitoring goes beyond good typing your own list into the search bar on Instagram or Twitter. This is why we ’ ve compiled this list of our darling tools for making the job faster, easier, and—dare we say it—more playfulness ? ( Ok, very well, you don ’ t have to give me that look. )
What does it monitor ? : all major social platforms .
arguably the easiest social monitoring cock to use on this number, Hootsuite ’ s customizable search streams will monitor any social platform you like so that you can see what ’ second going on at a glance. Zero in on necessity topics, trends, and social profiles based on keywords, hashtags, locations, and particular users .
Hootsuite streams set up for social media monitoring of hashtags

2. Hootsuite Insights, powered by Brandwatch

What does it monitor ? : all major social platforms .
ready to get to the kernel of the conversation ? It ’ second knock-down enough to qualify more as social heed than a social monitor app, but Hootsuite Insights will give you an instantaneous overview of millions of on-line conversations in veridical fourth dimension .
search for any subject or keyword, and filter by date, demographics, placement, and more. You ’ ll be able to identify think leaders or sword advocates, understand the percept of your sword in the market, and get immediate alerts if and when your mentions spike ( for commodity or for bad. )
What does it monitor ? : most major social platforms + broader web
Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks .
You can well analyze battle, reach, comments, and brand opinion .

Bonus : Watch our AMA with Talkwalker here to learn more .
What does it monitor ? : most major platforms + broader vane
Nexalogy ’ s top-tier data visualizations set it apart : interactional timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “ basic ” thrust that would take a human being weeks to figure out, like popular keywords and most active accounts .

Nexalogy social media monitoring dashboard

What does it monitor ? : all social platforms + broader web
Mentionlytics is a professional-grade sociable media monitoring app that tracks mentions, keywords, and opinion across multiple languages .

What does it monitor ? : yip, Google, Facebook reviews + early review sites
For customer-facing businesses, a badly reappraisal can be a real blow if it isn ’ thymine cover with correctly and promptly. Reputology lets you monitor major review sites such as Yelp, Google, and Facebook reviews from one dashboard .
You can track activity across multiple storefronts and locations, and answer using promptly links .
Reputology social media monitoring dashboard
What does it monitor ? : chitter
This combination analytics/social monitoring creature is built to show Twitter power-users how hashtags and topics travel, so you can tune into what your audience is talking about.


Tweepsmap social media monitoring dashboard

What does it monitor ? : Reddit
With 430 million average monthly active users, Reddit is an often-overlooked social platform where conversation is much in-depth and honest. This instrument allows you to monitor the site ’ s 138,000 active communities for the conversations you care about .

How to set up social media monitoring

Step 1: Choose the best social media monitoring tool for your purposes.

Refer back to that list above, if you haven ’ metric ton narrowed it down so far .

Step 2: Brainstorm your search terms.

What words or names do people use when they talk about your sword ?
If you ’ re a fast food range, people might mention your vegetable burgers a lot more than they mention your chief executive officer. Whereas if you ’ re a 5-person AI startup, the name of that celebrated investor might be the entrance point for discovery. here are some places to start :

  • Brand or company name as both handle and mention (i.e., @MoodyBlooms and #MoodyBlooms)
  • Product name(s) (i.e., #PeekFreans #MoonPie)
  • Names of thought leaders, CEOs, spokespeople, etc.
  • Slogans or catchphrases
  • Branded hashtags (i.e., #optoutside, #playinside, etc.)

You ’ ll besides want to repeat all of the above for each of your major competitors .
future, expand your sightlines to include your diligence, vertical or recess .

  • Industry hashtags or keywords (i.e., #inboundmarketing, #SEO,)
  • Community or group hashtags or keywords (i.e., #banffcentreartist)
  • Platform-specific hashtags or keywords (i.e., #containergardenersofinstagram, YouTubers)
  • Location hashtags or keywords (i.e., #MileEnd, #JasperNationalPark #QueenWestWest)

For a detail summation on the most park searches brands are running, watch our holocene webinar with Brandwatch .

Step 3: Set up your searches in your social media monitoring software.

This will depend on which tool you choose. In our humble opinion, the more coincident and deliver searches a cock offers, the better. ( Typing your headman rival ’ s name into the Instagram search bar every day is precisely excessively depressing. )
here ’ s a quick how-to video that goes over how to use Hootsuite ’ s flow feature, in case you ’ rhenium curious about how it works :

Step 4: Check your streams regularly.

If you ’ re the brains and the hitchhike behind the party Instagram, you ’ ll be checking your streams daily, or even hourly, or possibly you ’ ll never actually not be checking them .
On the other handwriting, if judder hands and kissing babies on social is not your subcontract description ( because cutting bouquets or education horses is ) then consider setting a reminder for yourself to browse your research findings. Trust us, you ’ ll thank us late .

Step 5: Remember to revisit your search terms and adjust accordingly every so often.

Like all jobs that involve social media, social monitoring is never actually done. After you ’ ve set yourself up and monitored for a few weeks, take another look to see whether your search is actually catching everything you want, while filtering out what you don ’ thyroxine .
If you ’ re getting excessively many results, specially unrelated ones, consider tightening your search parameters. If you ’ re not seeing much pop improving, then widen them. ( Tip # 2 in this article on research explains how to use boolean operators to your advantage. )

Social media monitoring tips

Monitor in all the languages your customers speak.

This one can be easy to overlook for north Americans used to working in one speech. But if your company equitable acquired a start-up in Montreal, remember to set up searches using French, English ( and Franglais ? ? ) words and phrases .
interim, if your new customer does a lot of bring in a lyric that you don ’ t speak, work with the local team to find out how to spell “ love it ” in Vietnamese, or “ the worst ” in Russian .
Depending on the size and proportional importance of your consultation, you might want to use a language-specific social monitor joyride. Crowd Analyzer, for exemplify, excels at social monitor in Arabic .
many social media monitor tools ( hem, Hootsuite ) allow you to share permissions with team members therefore that you can get help where you need it, like for exemplify from your french or spanish colleagues .

Feed your hashtag and keyword strategy while you’re monitoring.

If you ’ ve ever been stumped by what hashtag to add to an Instagram post, or paused in repugnance as you consider what will happen to your views if you don ’ t find the right keyword for your YouTube video recording, social monitor can help .
For case, the bible overcast in Hootsuite Insights will provide ideas as to which keywords or hashtags you might want to add to your ongoing monitoring activities. But it can besides provide keywords and hashtags that you ’ ll want to use on your own posts as part of your overall hashtag scheme .
social media monitoring word cloud source : Hootsuite Insights, powered by Brandwatch
Knowing the lyric your followers are speaking ( i, are people talking about “ container gardening ” or “ balcony plants ” ? ) will ensure you can help them find your perplex content .

Identify influencers and brand advocates you might want to partner with.

Another bright manner to level-up your social monitor is to keep an eye out for the repeat offenders. As you babysit the endless scroll, pay attention to people who repeatedly engage with or mention your brand .
If they ’ re always applauding or cheerlead, and have a pursuit of their own, you might consider including them as depart of your influencer selling scheme .
Choosing a tool that can do the complicated mathematics to figure out who your biggest fans are is an slowly acquire .
Hootsuite impact list of top authors
source : Hootsuite Insights, powered by Brandwatch

Set alerts for unusual activity.

If your opinion takes a nose-dive when your new television receiver ad rolls out, or your rival launches a terrifyingly cool new product, the social team should be among the first to know about it .
A social media crisis ( or equitable a regular PR crisis ) can arise at any time. social media monitor can alert you if mention volume surges, or the social opinion meters are ticking over to red all the direction down the board .
The correct cock will not just warn you, but make sure you have real-time insights at handwriting to help make decisions about how to solve the trouble .

Share your results.

Speaking of sharing : let the stay of your team ( or company ) know what you ’ ra understand .
sometimes, social media managers—humble people that we are—forget that we have an alone opinion into our arrangement ’ mho reputation and status in the world. How much do you want to bet that your sales team, let alone your chief executive officer, have the time, know-how, or tools to sift through the Niagara Falls of opinions and feelings that the universe ’ s 4.5 billion social media users are sharing on-line ?
social media monitor reports are important for two reasons :
1 ) proving your influence is worth 24 % of the market budget ( I ’ megabyte not pointing fingers, but sometimes people need to be reminded ) and ,
2 ) making certain your insights about your customers and potential customers are getting to the people who are making decisions .
thus, whether your company is customer-obsessed or data-led, our advice is to choose a creature that easily integrates social media monitoring with custom report.

Use Hootsuite to easily find and monitor conversations that are relevant to your business on social media. Save a ton of time and improve performance. Try it free today!
deliver Time now

well manage all your social media in one place and save time with Hootsuite .

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